Hooray for Companies with a Conscience

pocketdock

A few weeks back, I found out that SendStation was giving away Firewire PocketDocks for the cost of shipping. The PocketDock is a little widget that restores functionality that Apple removed from the 3rd gen and later iPods, allowing you to use any old Firewire or USB cable (depending on which dock you get) to attach the iPod to your computer without messing with Apple’s special dock connector. Not something I really wanted to pay 20+ bucks for, but a pretty good deal at ~$6. So I went ahead and ordered one.

It’s a nice little product, but that’s not really what this post is about. When I went to check out on SendStation’s web store, they have an option to use an “ecologically friendly cardboard package” for shipping. It was no extra cost, so I checked the box, and kind of forgot about it. When the thing arrived in the mail a few days ago, I was pleased to see that the only packaging it came in was what you see above. A lightweight cardboard sleeve and a small shipping envelope. In this day and age of oversized, hard to open plastic blister packaging designed to make items hard to shoplift and stand out in the sea of product on store shelves, I just found this really refreshing. Kudos to SendStation for putting a bit of thought into the simple things!

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